SEO (1)Search engine optimization (SEO) is among the most queried subjects on search engines. All users of the internet can easily grasp the importance and relevance of search engine optimization especially in the context of marketing and branding. SEO strategies are applicable anywhere in the world to reach out worldwide. SEO in Canada is as highly relevant as it is in any part of the world that is influenced by the digital world. Search engine optimization may be defined as strategies and techniques used to increase traffic to a website in order to attain high ranking on search engine result pages (SERPs).

Search engine optimization has to keep in step with changing search algorithms. Earlier search engine optimization could be obtained by creating a website and contents sprinkled with apt keywords and they would appear as solutions to similar queries. When marketers started crowding the internet with their contents and websites, search engines had to develop more sets of filters to deliver the best solution to the user’s query. Search engine optimization desperately began creating content and backlinks that quite often resulted in spam. Again search engines created much stricter search algorithms like Panda and Penguin to sort through the vast contents on the internet and to remove unwanted and irrelevant content.

Search engine optimization is most successful when built on premium quality content. While there are many search engine optimization tactics the key remains in providing the user with excellent, informative and engaging content. SEO is applicable to websites, blogs and even to online stores. SEO researches upon the most likely keywords that a user may query in relation to a product or service and applies it to the content such that it gains higher ranking on SERP. This is because most users who search on search engines are most likely to look for solutions from among the first 5 suggestions on the SERP. SEO does not just focus on high ranking but strategies for improved user experience and interface.

SEO strategies succeed best when several strategies are put to work together within a framework of rules and processes. SEO strategies can be broadly classified into on-site SEO and off-site SEO. On-site SEO applied to the optimization of the website, blog and its design and contents. Off-site SEO strategies promote the website or blog by creating backlinks to improve the ranking among search results.

While improved traffic and ranking are prime, it is also necessary to optimize the landing pages to keep the users engaged and for maximum conversions. SEO also takes care of social media marketing to increase traffic to websites. The presence of an organization or enterprise on social media helps to brand and encourages user interactions and promotes knowledge of products and services.

Pay per click ads is another economic strategy of SEO to improve traffic to websites, products and services. For pay per click campaigns to be successful, they need to be based on SEO to improve visibility with appropriate keywords and query phrases from a broader perspective. Among two websites, the one that applies SEO stands a greater chance of visitors, conversions and sales.