If you are looking for innovative ways to make sure that you pick the right SEO strategy for your website, you have come to the right place. With dozens of new websites popping up every minute, it has become inherent for existing websites to find different ways to hold on to their existing clientele as well attract new clients at the same time. You can also recruit specialists like seo markham to help improve the visibility of your website online. There are several different SEO strategies that you can implement these days, Check It Out and make sure that you integrate more than one strategy to maximize web traffic.
Although content and link building plays a critical role in SEO, there are several other basic principles that you need to adhere to as well. These are usually ignored as they tend to be a bit more technical compared to creating content or link building. Here are few fundamental SEO tasks that you need t get a handle on to ensure that your website stays at the forefront of search engine result ranking:
· Fixing Broken Links
As time goes by, many websites come and go. Some get shut down while others change hands and some even go through rebranding. In most cases, the previous owners of these websites often neglect to inform everyone who links to their website about the change. This means that a link to their website form yours might turn out to be a dead end and in worst case scenarios even point to websites that you do not prefer getting associated with your website. Hence t is essential that you go through the links on your website to ensure that they all link to valuable resources. Broken links can cause your SERPs to go down, causing a decrease in your website traffic as well.
· Meta Descriptions
Every successful website today has a well written Meta description that causes click through rates to rise dramatically from organic searches alone. However, many website owners make the mistake of not updating their meta description regularly. If you update your website regularly but omit the meta description, you will find out at one point in time that the content on your website and your meta descriptions do not match at all. In order to avoid such glaring errors, experts in the industry advice updating your meta description along with the content so that everything is in sync always.
· Responsive Design
With more and more people preferring to use smartphones to access the internet, it is understandable that websites need to be able to respond positively to any platform. Having a better responsive design creates a better user experience which helps to improve the search engine ranking results of the website as well. If you are not sure about the quality of your responsive design, you can use Google Analytics to understand how smartphone users are engaging with your data, and make changes to your website accordingly. Many successful websites continue working on their responsive design to make sure that their website does not lose any functionality when displayed on differently sized screens.